ALEJANDRA GUZMAN
social media manager + strategist
Content Creation
Where passion meets virality, Alejandra is a dynamic content creator in Los Angeles, California.​
She expertly captures the attention of audiences through hooks, aesthetics, trending sounds, graphic design, and powerful storytelling while fostering trust and building a loyal community. and partnerships.
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​By seamlessly blending trends, her cultural insights, and pop culture references, Alejandra creates content that resonates deeply with her audience and elevates both her own and her clients' brand presence.
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Personal Social Media Metrics:​
Get Ready With Me
4.3 M views. 83K shares. Increased engagement to 103%
Hydrate Campaign Teaser for Sports Research
Strategized this video for the campaign launch. Reached 1.2 M views. ROI: 85%. Sales increased by 1,161%.
New Balance Unboxing ASMR
95% views on Pinterest, 25% saves
Happy and Healthy Podcast Clip
872 K views. Implementing captions for better engagement, increased retention, and inclusivity for the hard of hearing.
Hairstyle for Running
Utilized personality and editing style to demonstrate a hair tutorial featuring products like Tresemme.
Souvenier Haul
36.6K views. Led to community building through product interest.
Honest Beauty Blush
Reached 79.4% of non-followers. Demonstrated product and how to use the product. Honest Beauty shared on their platform.
Actions Not Words
2 M views. 18K shares.
Arm & Hammer Cat Litter
Outperformed on Arm and Hammer's socials by 85%. ROI: 20%. Established a recurring relationship with the brand.
Arm & Hammer Detergent
This video showed the brand's voice while illustrating the mission behind the product--making eco-friendly and easy detergent. ROI: 12%.
Honest Beauty x Target Campaign
872 K views. ROI: 14%.
Mother's Day Story
1 M views. 151 saves. Demonstrates Photoshop skills
Dove Campaign
Aesthetically demonstrated how to use the product while highlighting the benefits. ROI: 6%.
Home Decor
46.6K views. Utilized trending sounds and relevant hashtags and optimized SEO in copywriting.
Branding
Alejandra understands the importance of branding aesthetics and voice.
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She has effectively planned, organized, and published content on social platforms ensuring a cohesive brand voice, and increasing brand appeal.
Graphic Design
Alejandra utilizes her creativity and graphic design skills to connect with audiences.
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​A "Thank You" post for Happy and Healthy Podcast's Instagram.
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This post reminded the viewers that they may donate to the podcast for business expenses. This post gained 15 monthly supporters.
Data-Driven Strategist
Alejandra is deeply results-oriented, using keen insights from media performance to strategically shape the direction of future projects. Her data-driven approach ensures that she’s constantly seeking out top-performing content, relentlessly optimizing outcomes, and staying ahead of industry trends to drive exceptional results.
Team Player + Leader
She knows how to be a good teammate and a leader when needed.
Alejandra consistently demonstrates exceptional soft skills—communication, organization, teamwork, and adaptability—ensuring a high level of productivity and a seamless flow within the workspace. Her ability to navigate challenges with ease and foster collaboration contributes significantly to the team's success.
Social Media + Community Manager
Alejandra has successfully managed social media platforms from 77.2K to nearly half a million followers. Her hands-on management has included crafting compelling content, engaging with followers through comments and direct messages, curating daily stories, creating product links, and much more. Her strategic approach has been instrumental in building vibrant online communities and significantly enhancing brand presence.
Jeanine Amapola, Influencer and Podcast Host
"Alejandra has been reliable, honest, & a faithful worker of mine for the last 5+ years. She’s professional and kind as well. She gets the work done and does it right!
Nate Thomas, Head of Film Department
"Guzman, the first in her family to earn a high school diploma and attend college, was recommended for the Golden Globes because of her social media skills.
GET TO KNOW ME IN MY EVERYDAY LIFE